Carnivore's Coffee Rub

You won't believe the ease with which this rub imparts a deep, fantastic flavor. Even a cheap cut of beef tastes like something special.

2 tablespoons ground decaf coffee
2 tablespoons light brown sugar
2 teaspoons salt
2 teaspoons ground black pepper

Mix together and rub on a flank, skirt, tri-tip, flat iron, london broil or any cheap cut of steak. Place in a zip top plastic bag in the fridge for 1-3 hours. Grill until rare to medium-rare and slice thin.